Snus brands A to Z: compare all nicotine pouch brands

Here you find all snus brands and nicotine pouch brands that you can buy at Snus Shop: around 60 brands, from ZYN and VELO to Pablo, Cuba, Loop and Skruf. The short profiles below help you compare the most popular brands by strength, format and flavour. The full list from A to Z follows underneath, and every entry links to the brand collection with all cans, strengths and prices.

If you are new to pouches, the snus guide for beginners explains the mg figures on the can before you pick a brand. If strength matters more to you than the brand name, start with light, medium, strong or the strongest snus.

The most popular snus brands compared

All brands in the shop sell tobacco-free nicotine pouches, not classic Swedish tobacco snus. What separates them is the nicotine range, the pouch format and the flavour direction. The strength labels follow the shop's own scale: light (1 to 5 mg), medium (6 to 10 mg), strong (11 to 20 mg), extra strong (21 to 30 mg) and ultra strong (31 mg and more per pouch).

ZYN snus

ZYN is the largest brand in the shop with more than 40 cans. The range runs from light to extra strong, so ZYN covers beginners and experienced users alike. All cans come in mini or slim format, which makes ZYN the first choice if you want a discreet pouch. Mint, citrus and coffee are the typical flavours.

VELO snus

VELO has the widest strength spread of all brands: from light cans with 2 to 4 mg through medium and strong up to extra strong, plus three nicotine-free VELO Zero products. Formats include mini, slim and standard. VELO is the brand to pick if you want to stay within one brand while changing strength.

Pablo snus

Pablo stands for high nicotine content. More than 40 of the 45 Pablo cans in the shop are ultra strong, with 30 mg per pouch and more. Pablo is sold in slim and standard format and is one of the best-known names among experienced users. Beginners should start with a lighter brand.

Cuba snus

Cuba is organised in lines: Cuba White covers the fruit and mint flavours, Cuba Black is the ultra strong line with 43 mg per gram. Most Cuba cans are slim and ultra strong, a few are available in strong and extra strong.

Loop snus

Loop comes from Sweden and is known for fruit flavours such as mango, red chili melon and jalapeño lime. The 36 cans in the shop are mostly extra strong and strong, in slim, mini and standard format. Loop also offers a nicotine-free version.

Killa snus

Killa is the extra strong brand from the same producer as Pablo. 13 of 17 cans are extra strong, the rest strong. Slim and standard formats are available, with cold mint, melon and blueberry as the typical flavours.

Skruf snus

Skruf is a Swedish brand with a classic profile: the dot system on the can marks the strength, from medium to extra strong. Skruf cans come in slim and standard format and lean towards mint and fresh flavours.

Iceberg snus

Iceberg is a pure ultra strong brand: all 18 cans in the shop sit in the top strength segment, including the well-known 150 mg per gram editions. Most are slim. Iceberg is for experienced users only.

Garant snus

Garant covers the extra strong and ultra strong range in standard format. The Garant Extreme line is the best-known product and often searched for as "Grant snus".

White Fox snus

White Fox from GN Tobacco in Sweden is the classic all-white brand. All cans are extra strong with 16 mg per pouch, mostly in standard format, with the white Full Charge and Double Mint versions as the best sellers.

Brands without nicotine

If you want the format without the substance, Zeronito and LEO Zero are the brands with the largest nicotine-free range. You find all 0 mg products in the snus without nicotine collection, and caffeine pouches from Denssi, RAVE and LEWA in the caffeine snus collection.

How to choose a snus brand

Three questions decide which brand fits you:

Which strength? Beginners start with light or medium cans from ZYN or VELO. Users switching from strong cigarettes usually pick strong or extra strong. Ultra strong brands such as Pablo, Cuba Black and Iceberg are for experienced users.
Which format? Mini and slim pouches sit discreetly under the lip and release nicotine more slowly. Standard pouches hold more content and feel stronger at the same mg figure.
Which flavour? Mint dominates every brand. Loop, VELO and ZYN have the widest fruit and specialty ranges, Skruf and White Fox stay classic.

The snus brand comparison looks at the best-known brands in detail, and the strength comparison explains the mg figures on the can. For a direct comparison of the two largest brands, read ZYN vs VELO.

Snus brands A to Z