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V&YOU - Buy Boost and Focus Snus
No Swedish heritage, no classic snus image: V&YOU was founded in Liverpool in 2019. In a short time, V&YOU has established itself as one of the most distinctive brands in the European nicotine pouch market, with its own unique approach and look.
All V&YOU pouches come in slim format. That means: a slender pouch, a comfortable fit under the lip, and no bulky volume when wearing. The pouches are white, leave no stains, and do not drip.
- Tobacco-free
- slim and discreet
- 20 pouches per can
- no stains, no dripping.

V&YOU Strengths at a Glance
The range covers from 10 to 27 mg/g. This means V&YOU specifically targets users who already have experience with stronger products. The strengths are clearly sorted by line:
- Boost: Entry into the V&YOU world with around 16 mg/g and 9.6 mg per pouch. Intense enough for everyday use without going to extremes.
- Boost+: One step higher with up to 27 mg/g and 16.2 mg per pouch. For those who need a noticeable kick and have experience with strong products.
- Focus: Similar strength range to Boost+, but with a different aroma profile. Clear mint and fruit focus, direct nicotine release.
- Chill: The more moderate line for more relaxed sessions with a lower nicotine concentration.

What the Line Names Mean
Boost, Focus, Chill and Boost+ are not just marketing terms. V&YOU has deliberately built the range as a mood system: each line name describes the desired effect. Boost for energy and drive, Focus for concentration, Chill for a calm moment. Boost+ stands for the highest intensity in the portfolio. The can thus reveals at a glance what's inside.
Varieties and Flavours
- Berry: Fruity and direct, a clear berry note without an artificial aftertaste.
- Cool Berry: Berry with an additional cooling effect. The menthol component brings extra freshness after insertion.
- Fresh Citrus: Fresh citrus with a clear acidic note, light and zesty in profile.
- Mint / Intense Mint: Peppermint with a long cooling effect, classic and clean, available in multiple strengths.
- Focus Berry and Focus Citrus: Fruit flavours with higher nicotine intensity. Ideal for users who want to combine taste and strength.

Buy V&YOU in the UK
V&YOU is available in the market through specialised online shops. Brick-and-mortar retailers rarely carry the brand. Buying online gives direct access to all current flavours and strengths. Delivery is made discreetly in neutral packaging. All products are intended exclusively for persons aged 18 and over.








