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Winners Snus – buy W1NNAS Pouches
Pablo Klüppelberg and Ben Decker, both graduates of the German Sport University Cologne, founded W1NNAS Snus in 2022. As athletes themselves, they noticed that professional athletes reach for snus because the kick works fast and discreetly. The problem: nicotine and tobacco are counterproductive for athletes.
Their answer was a new development: performance pouches without nicotine, without tobacco, but with caffeine, taurine, theobromine, L-theanine, and B vitamins instead. They comply 100% with World Anti-Doping Agency requirements.
- 100% nicotine- and tobacco-free, approved as a dietary supplement
- WADA-tested, used by professional athletes from the Bundesliga, NBA, and pro boxing
- Active ingredients are absorbed through the oral mucosa, 6x faster than through the stomach
- Slim format, 13 pouches per can, developed at the German Sport University Cologne
Winners Caffeine Snus: what's inside the pouch
W1NNAS works by delivering ingredients through the oral mucosa. A pouch is placed under the upper lip for about 15 minutes, and the ingredients enter the bloodstream directly without putting any strain on the stomach. Caffeine is the core active ingredient, complemented by taurine for endurance, theobromine for sustained energy without a crash, L-theanine for focus without jitteriness, and B vitamins for energy metabolism.
The range is split into two strength levels: the Light varieties deliver 120 mg of caffeine per pouch, and the Strong varieties 200 mg, which is roughly equivalent to two to three strong espressos. The recommended daily dose is a maximum of 1 to 2 pouches, depending on the strength you choose. These products aren't suitable for children, pregnant women, or people sensitive to caffeine.
The four W1NNAS varieties at a glance
Four varieties are available, split into Light with 120 mg and Strong with 200 mg of caffeine per pouch. Each variety has its own flavor profile that stays stable even over longer wear times. The slim format with 13 pouches per can sits flat under the lip and goes unnoticed in everyday life, during training, or at work.
- Apple Mint (120 mg, Light): Fresh apple note combined with cool mint, a subtle entry point into the range with controlled caffeine content.
- Cherry Mint (120 mg, Light): Fruity, fresh profile of cherry and mint, ideal for anyone looking for a light kick with a pleasant flavor.
- Arctic Mint (200 mg, Strong): Intensely cool peppermint with maximum caffeine content, the Strong variant for full alertness and focus.
- Spicy Orange (200 mg, Strong): Fruity orange with a spicy note, the most unusual profile in the range and also packed with 200 mg of caffeine per pouch.
Buying Winners Snus: availability and ordering
As a dietary supplement, W1NNAS Performance Pouches are legal in Germany and available without restrictions. This product is a great fit if you're looking for a discreet, fast-acting energy kick, whether before training, at the office, or on the go.
If you've relied on nicotine-free alternatives until now, W1NNAS takes things a step further: the same pouch comfort, but with a targeted performance approach instead of just maintaining a habit.

